H I P S T E R
New product variant of scotch – A Hip Pocket Sized Flask
B R I E F
How can Hipster rebrand the concept of drinking scotch? We are looking at a social
media campaign that addresses this.
Key Visual - which encompasses the visual language of the whole campaign Complete with notes on imagery, color palette, logo unit and typography
Key Visual - which encompasses the visual language of the whole campaign Complete with notes on imagery, color palette, logo unit and typography
L O G O
What is Scotch and some facts?
We all know Scotch is a premium category of whisky exclusively from Scotland. Also known as gentlemen’s drink, target audience vary from age group 25 and above. *
Hipster – Understanding the brand
Hipster being a product variant that is a hip sized flask. By the name, it’s quirky and playful. It is specially designed for scotch that will have attributes of legacy and quirkiness.
L O G O A P P R O A C H
Legends have no limits.
The name and the nature of the product suggests the target audience from 25 - 45 years, who are drinkers, and have a classy taste.
Pocket-Sized. Convenient. Easy Going.
This on-the-go consumer demography of Hipster is unstoppable, and open towards new trends.
Attributes / Key Points:
Legacy and Heritage
Playful
Warmth of Scotland
Warmth of Scotland
L O G O T Y P O G R A P H Y
Classy Crisp Playful
Retro as it brings the warmth and heritage of old times Colors that pop out and more relatable to the audience
L O G O T Y P O G R A P H Y
Main Colour Scheme
Greys – Royal | Blue – Playful | Gold - Luxury
Variant
Reds – Warmth and Strength | White – Trust | Gold - Luxury
