The ticket queue for the Wimbledon Tennis Championships is as long as it is legendary, and is as much a part of the tournament experience as strawberries and cream! Philips Sonicare Toothbrushes partnered up with Arm & Hammer Toothpaste and challenged us to create a sampling promotion that would give patient 'queuers' something to smile about. 

We gave out thousands of huge toothy grins (sticking out from the top of promo packs of toothpaste) and asked the crowd to 'Flash their Whites'* to our photographers. Then all they had to do was go to flashyourwhites.co.uk and download your 'queuvenir' photo. (This was in a time, 2010, when selfie culture was only just catching on, and not everyone was armed with smartphone packing a 4k camera ;).  

*A cheeky nod to the Wimbledon Lawn Tennis Association rule that players may only wear 'Whites'.