When Starbucks decided to launch VIA, their all-new instant coffee, were asked to create sampling and handout activity. Seeing as this is a premium coffee that you'd be making from the comfort of your own kitchen and drinking from your favourite mug, we created larger than life mug-trees and covered them in mug shaped samples. 'Cheery' promo people encouraged homebound commuters to grab one on their way home.

Howard Schultz, lord on high and CEO of Starbucks flew in by private jet (no joke) to witness the activity on a particularly windy afternoon. You can imagine the scene for yourself!