Opes Mind

Brand Identity

The Client

Opes Mind is a consulting company specialising in management training and human resources that embraces the idea of continuous change that organisations face in this day and age.

The Objective

To create a brand system that embodies Opes Mind’s capacity to grasp change. The organisations agile spirit and personality serves as the central idea that reflects the organisations collaborative, open, fast-moving minds.

The Outcome

The Latin word “opes” recalls the belief that the centrality of people is the basis of any business project. The shareholder structure is not only composed of entrepreneurs, but also a board of external professionals who, thanks to their active participation within the organization, know how to advise and direct. The brand is the synthesis of this group of individuals who, in a circular structure, harmonize the business. The entire coordinated image was designed, with representative, promotional and sales supports. The visual identity has also been declined in digital with the contents for LinkedIn, maintaining an institutional composition.

— Art Director: Pierfilippo Ariano

— Designer: Reem Radhi

— Project Management: Niccolò Mamprin

Year 2020

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