Zack Ritchie's profile

Getting Creative with Redbull Cooler

Zack Ritchie
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Zack Ritchie cleaning his Redbull cooler during the valletta open air exhibition
Getting Creative with Redbull Cooler
Redbull Canvas Cooler challange 2018

Redbull allowed me to freely add my touch to their canvas cooler. For this project I decided to include the public through out the whole process by engaging them through polls, questions, and helping me choosing one of the 4 directions to produce.

The chosen concept is -" Beppe", an abstract character who is aware of the Redbull inside the cooler. Every side of the cooler captures Beppe trying to break in.

The whole journey designing on a Redbull cooler was documented on Instagram stories. Thank you to everyone who contributed ! View the Whole process
Top view of Zack Ritchie's canvas cooler entry showing vibrant 2d relief artwork on each side.
Close up of Beppe stuck, 2d relief acrylic cut on canvas cooler
Close up view of the front of zack Ritchies entry of Redbul's cooler. Featuring a cartoon face
front view of Zack Ritchie's canvas cooler entry showing vibrant 2d relief artwork on each side.
Process gif from sketch to final design in full colour
Client: Redbull
Deliverables: Illustration & Craft
Tools: Adobe Illustrator, Lazer Cutter
Year: 2018
Getting Creative with Redbull Cooler
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Zack Ritchie's profile

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Zack Ritchie's profile
Malta

Getting Creative with Redbull Cooler

Redbull allowed me to freely add my touch to their canvas cooler. For this project I decided to include the public through out the whole process Read More

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