Restaurante Cabeçudas

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The restaurant is based in Cabeçudas, the most traditional beach of Itajaí, Santa Catarina state, close to Yatch Club Cabeçudas. It aims an audience of people with high economic power and offers services for wedding parties, graduations, and other events.We developed a new visual identity and a new website to meet the expectations of the target audience and reposition the restaurant in the growing regional market.

JAZZ STEPS

01 STUDY / RESEARCH

• Overview
• Music Market Research
• Competitition Analisys
• Main Stakeholders

02 COMPOSITION / STRATEGY

• Brand Plataform
• Audience Study
• Communication Planning
• Verbal Identity Guidelines

03 CONCERT / DESIGN

• Logo
• Patterns
• Stationery
• Clothes
• Signaling
• Social Media
• Website

04 JAM SESSION / ACTIVATION

• Brand Guidelines
• Management Social Media
• Communication and Advertising Management