With a minimal and elegant video, Tatchi wants to show their clients how an idea between two people marked the beginning of a team that helps companies communicate in an innovative way.
Produced by: Tatchi Studio
Design and Animation: Rodrigo Dominguez
Script: Paul Edouard Gwed-Bi-Minyem, Mateo Beraud-Dufour
Audio: Mugen
Voice over: Sophie Brulé
Concept
The idea was to show the interaction between two spheres in an elegant style, while keeping it playful. The spheres would travel together interacting with each other and with other spheres, so they can impact bigger elements together in their journey.
Design
It is a bit abstract, so to maintain a color palette that worked with their brand I designed the video with a geometric style, giving the spheres that represent the team an inverted tone so that it contrasts with the monochromatic background.
Animation
In the animation the idea was to keep each ball as playful as possible without being too exaggerated to maintain the elegant aspect of the design.
