Hola,
First thing first,
I thank you for coming to see my post on Behance 🥳🥳🥳
I will share one of my job during working as a credit card marketing communication team. This is my first time working in marketing btw and it is quite fun.
Before you promote something, always think deeper about content. Content is king. Content means, if you are going to promote a mobile banking, your product is your content. If you are going to sell a book, your content is your writtings. Or if you are going to promote a song, your content is your voice. In my job, the ecommerce program was my content. The better the content, the easier you could sell it to the people. People would like it.
In this campaign, I got four major different contents:
1. Daily promo for ecommerce (belanja online tiap hari)
2. Installment in ecommerce (belanja online bisa dicicil)
3. Holiday & commute using credit cards (kemana-mana lebih hemat)
4. Payday (belanja online di tanggal muda)
Please visit bmri.id/ecommerce or Instagram @bankmandiri to get updates about this campaign 💪🏻💪🏻
