Paper Roo Package Design logo prior to rebrand*
Paper Roo Package Design and Branding is a Philadelphia based, retail package lovin’, brand-building creative boutique servicing food, health and beauty, confectionery and retail product marketers around the world. Paper Roo asked just for a logo, but as designers we know that brands don't just have logos, they have a beautiful brand system to accompany them.
NICOLE LIGHT is a recognized retail package design and folding carton manufacturing expert in the food, health and beauty, candy and confection, Pharmaceutical, baby, and pet products retail segments. In the last fifteen years, she has created stunning award winning packaging for retail markets in both North America and Europe.
Nicole has helped launch thousands of new and re-branded products – her particular passion. Her repertoire includes total brand makeovers from the ground up, concept development, and 360-degree package design from structural die-lines to finished art files for offset and digital printing. She also works directly with manufacturing companies doing some truly inventive things with folding cartons, custom plastic product molds, bags, cups, etc.
Strongly inspired by dielines that packaging designers use to make their magic go from two dimensional to three*
Nicole Light is not your ordinary package designer. She understands the intricacies of the business from design to shelf impact as well as all the government (FDA, FSIS and USDA) regulations. Working hand-in-hand with customers, she travels to their manufacturing facilities to design effective containers that fit their automated packaging lines and to share ideas. Believing details matter, she oversees every aspect of a project including personally performing press checks to ensure everything is within specifications and done right. These are her core values and what she is passionate about. Nicole Light’s client list includes Asher’s Chocolates, GenSpan Baby Group, Dietz and Watson, and Botto’s Sausage.
