Paradigm reached out to me for a fresh new identity for their Interior Design business. Located in Boulder, Colorado, it was important for them to distinguish themselves amongst the Boulder and Denver design community. 

Paradigm mixes chic and traditional together. The goal was to create a minimal logo that could capture this. The result is a logomark that infuses pattern work often found in their spaces with a blend of serif and sans serif to play on the eclectic style.

Other deliverables included an entire stationery suite, a services guide for new clients to download as well as a brand new, robust website built with WordPress.