Insight Partners is a world leader in its field. The partners, who teach through the Program on Negotiation at Harvard Law School, built their reputation as conflict management consultants.
After many successful years in business, they decided to reposition from conflict management specialist to boutique leadership advisory firm. This allows them to use their negotiation and mediation expertise to create environments where individuals can thrive, from top executive teams to underprivileged communities.
Vicine came in to help with a strategic rebrand, and to craft the websites and all the new design collaterals for the firm.
Photography is a key tool in bringing the experience brand to life. Partnering with photographer Maeve McWhinney, we crafted two photography styles (one almost black and white with very low saturation, one in pastel colours), to tell the story of the partners in a more human and intimate way.
