The company:
The Dirty Cookie was born from the desire to turn something small, into something meaningful. It was born from a personal aspiration to change lives.When Shahira, the founder, was 10 years old, on vacation in Egypt, she witnessed the devastation of hunger and homelessness first hand. She was shocked that children her age were living on the streets, that they were deprived of basic food and shelter. She begged her father to give them money, and he conceded, but not before engraving the single most important statement she would hear, to date. “If you really want to help them, give them jobs, not money.” It was monumental enough for her to decide to build a company. One that she vowed would be centred around the people she employ.
Her business is about personality. From the customization options on their shots to the creative freedom she give to her employees, she has worked to drive home the idea that anything is possible. The Dirty Cookie is more than a dessert haven, it’s a home for those who are searching for themselves and what they love.
The project:
The project was about creating social media posts and carousel content alongside with colour correction processes. My personal goal here was about producing a colourful and shiny result by enhancing the content photos and making fancy layouts to point out colours and textures.
The process:
Evaluation>Research>Digital drafts>Feedback>Live
