Hat Project
These concept illustrations were made to be used for a hat shop's promotional material. I used the same colour palette of oranges and peaches against purple to create a consistent visual identity across the series. Adobe Caslon Pro was selected to be paired with the illustrations due to the classic and sophisticated nature of the serif typeface. A summary of the key visual identity elements and an illustration used in the context of a magazine advertisement can be viewed below.
Thanks to Jan-Alfred Barclay for the mock-up template
