For this project my aim was to create a unique brand for a fictitious brewery set to open in Aberdeen. I wanted to design a brand that expresses the diverse combinations of flavours which is infused in Hard Times's craft beer.

For my final outcome I based my branding off a niche, in style, 1920s animation, also known as the “Inkblot Cartoon Movement”. I opted for a lighter, more minimilistic approach of having one main illustration and a small amount of additional design and colour to make it impactful. This leads to conclude the brand with a unique and memorable format. For the packaging I went with an eco driven finish by using recycled card. I felt this was important in keeping to the ethic and traditions of craft beer as well as enhancing the vintage theme.