Kapolis Optics is an Athens based optics store with more than 30 years of presence in the industry. For its new product series i contributed in the naming process and was responsible for the design of the logo and brand identity. The name DYO has a double meaning. ΔΥΟ (Two in Greek) for the two eyes and “Design Your Optics” which is what the brand stands for. The customers may choose between a collection of pre-designed frames or even design a tailor made frame and see it being produced with the usage of the 3D-Printing technology.
I designed a bold and minimal brand identity, heavily based on typography. To shape the visual narrative i created a system of visual elements that imitates the printing rasters and the optics measurement tools.
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logo, brand identity, art direction
logo, brand identity, art direction
© vasilispallas 2020
