Globe-Traveller Voyager X
from uncompetitive to unsurpassed
Globe-Traveller and design have always been close. But how their relationship grew even closer is an exciting story. And this happened in 2019, when we redesigned an existing model—the Voyager X. Our challenge was to top our own selves, to crown the Globe-Traveller product catalog with a new, best-of-the-best model.
The camper-van market is highly competitive and very conservative, with brands targeting the same customer segments, focusing on the same customer needs, and copying solutions; innovation is mostly found in tiny details.
BEFORE & AFTER
We intended to make the new Voyager X perfect, to create a real, visible difference in customer experience. Where to put our focus? Our study showed that almost 75% of users only sleep in their vans or spend as little time in them as possible. The Voyager X was to be designed to function better, to make spending time inside the van a pleasure.
The goal was to complete the overall project, to implement, build and launch the new model, at the Düsseldorf Caravaning Show 2019, which was only 6 months away.
“The success of the new model on the market is something we have striven for. We knew we wanted to create a product our recipients would love. It is amazing to see how methodical design works. Now we have a clearly defined goal and I am sure design is an irreplaceable element for us.”
ANDRZEJ ZAWILIŃSKI, CEO GLOBE-TRAVELLER
Enhanced bathroom, ambient lights, practical holders, work space, wooden details, all-leather upholstery–it all makes for ergonomics, styling, comfort, and finish quality that are unrivaled in this category.
The new Voyager X was not only well received by customers, but also became the basis of the company’s offer. In 2019, sales of restyled Voyager X vehicles accounted for 50% of all orders. In 2020, restyled Voyager X vehicles account for 75% of production.
We are proud and happy to be recognized for Voyager X by Design Business Association (DBA), whose aim is to prove the value of business design. Now our design impact has a quality mark #Design Effectiveness Award
