Strategy above all
Castell Real Estate Management is, as its name suggests, an agency specialising in property management in Brussels. Wishing to review its market position, the agency contacted us to refresh and clarify its brand, target a more “corporate” audience and create a new, practical and clear website.
Two strategic workshops gave us a better understanding of Castell and the direction it wanted to take. It was decided to merge two units (Castell Management and Castell Realty) and to highlight their mission in real estate management. Having the ambition to reach a new audience, we worked on three axes: their corporate message, their visual identity and their website.
A “straight to the point” baseline
“We make it simple, we do it smart, ” reflects perfectly Castell’s philosophy. The English language has the advantage of being “straight to the point”. The sentence expresses the indispensable support they offer their clients through expertise and a different way of doing things. The chosen message is punchy, dynamic and takes them off the beaten track.
A simple and refined logo
The designer’s task was to create a logo that is modern and corporate. Starting from a simple concept, consistent with their baseline, he worked mainly on typography to illustrate the modernity and simplicity of real estate management. We naturally sought inspiration from the world of architecture and real estate, using simple, pure and geometric forms to create a coherent and clear entity. We then developed several communication supports in coherence with this universe.
A website that reflects their know-how
We designed and developed their website with the same dynamics of simplicity and clarity. Less is more. Their website represents their corporate culture. The subtle transitions and movement bring an energetic and professional feel to the user experience. The chosen visuals and the copywriting followed naturally, expressing their know-how in a simple way.
To be continued…
A second phase of development is planned for the start of the new school year in 2020. We will in fact design the entire brokerage section, highlighting a new service: furnished residences. Stay tuned!
