The POINT LOMAN LOGO Story
Terrence BArthel approached GESTALT WITH A VISION. BRAND A POCKET CALIFORNIA COMMUNITY.
Terrence Barthel moved to Point Loma three years ago, he noticed that the neighborhoods’ stickers and other signifiers were in short supply. In fact, they hardly existed at all.
“These things seem small, but they really give a town a sense of place and it was something Point Loma was missing,” said Barthel. “I thought to myself, “How do you take a special place that has all this amazing culture and build an identity for it that pays tribute to all the history and charm?”
That’s when Barthel decided to create Point Loman, an apparel and merchandise company focused on nourishing the community and rich culture of Point Loma. From T-shirts and hoodies to embroidered hats and even navy blue flags, Point Loman’s Peh El emblem is at the center of it all.
Barthel, who officially launched Point Loman this past February, drew his inspiration for the uniquely paired “P” and “L” logo from Point Loma’s coastal geography and maritime history. The colors represent Point Loma’s historic lighthouse and marina. The name, Peh El, pays tribute to the town’s Portuguese heritage and language’s pronunciation of the two letters.
“To be able to show your pride for where you live is important,” said Barthel, a Minnesota native who majored in history at Bethel University. “This emblem represents Point Loma’s most iconic features and my hope is that it, in a small way, preserves its past.”
Barthel’s company is also working to preserve Point Loma’s future. Barthel created a Peh El sticker designed for cars, surfboards and the like. For every sticker sold, Point Loman donates $1 to the Village Anchor Lights Project, the Point Loma Association’s newest undertaking. To create a family-friendly heart of the Peninsula, PLA is planning a canopy of lights to be draped across two blocks of Rosecrans between Talbot and Cañon streets.
Read more: San Diego Community News Group - Point Loman charters community building through culture focused apparel
“These things seem small, but they really give a town a sense of place and it was something Point Loma was missing,” said Barthel. “I thought to myself, “How do you take a special place that has all this amazing culture and build an identity for it that pays tribute to all the history and charm?”
That’s when Barthel decided to create Point Loman, an apparel and merchandise company focused on nourishing the community and rich culture of Point Loma. From T-shirts and hoodies to embroidered hats and even navy blue flags, Point Loman’s Peh El emblem is at the center of it all.
Barthel, who officially launched Point Loman this past February, drew his inspiration for the uniquely paired “P” and “L” logo from Point Loma’s coastal geography and maritime history. The colors represent Point Loma’s historic lighthouse and marina. The name, Peh El, pays tribute to the town’s Portuguese heritage and language’s pronunciation of the two letters.
“To be able to show your pride for where you live is important,” said Barthel, a Minnesota native who majored in history at Bethel University. “This emblem represents Point Loma’s most iconic features and my hope is that it, in a small way, preserves its past.”
Barthel’s company is also working to preserve Point Loma’s future. Barthel created a Peh El sticker designed for cars, surfboards and the like. For every sticker sold, Point Loman donates $1 to the Village Anchor Lights Project, the Point Loma Association’s newest undertaking. To create a family-friendly heart of the Peninsula, PLA is planning a canopy of lights to be draped across two blocks of Rosecrans between Talbot and Cañon streets.
Read more: San Diego Community News Group - Point Loman charters community building through culture focused apparel
- ANIMATED GIF OF MARK -
- COMMUNICATION OF THE MARK -
ABOUT THE MARK
The Peh Ele is white, which represents light and goodness, and mirrors its lighthouse and people. And like the Peninsula, it is surrounded by a sea of blue.
Shaped by latitude, waves and marine life. Just as the Pacific Ocean surf has carved the caves and cliffs along Point Loma’s coastline, the western contour of the Peh Ele is eroded—and by exactly 32.7º in honor of Point Loma’s latitude. The Peh Ele includes the golden ratio, 1.618, which is prevalent among marine wildlife and can be seen in the ocean waves. The golden ratio is a universal principle of good structure and design.
Read more: San Diego Community News Group - Point Loman charters community building through culture focused apparel
Read more: San Diego Community News Group - Point Loman charters community building through culture focused apparel
POINT LOMAN
WEARABLES / GEAR / POINT LOMAN TEAMS
– THANK YOU FOR VIEWING –
COMMENT OR QUESTION
I WILL MAKE IT A PRIORITY TO RESPOND
HAVE A GREAT DAY!
