"LOANT"
Creative Direction
Positioning
Illustration
Advertising
Visual Identity
Brand Strategy
Who doesn't like coffee? Coffee is almost our blood. There are people who like it and there are people who love coffee. LOANT love and live coffee lifestyle. LOANT is a company that produces and sells its own coffee directly from the plantation to the mug.
LOANT are 3 extremely good-humored and happy friends. The only possible solution was to put all this love, happiness and smiles into the brand's emotional identity. They needed a unified emotional communication, human, happy and full of coffee.
Everything at LOANT is about love, happiness and laughter. I developed illustrations to bring the brand materials to life, connect with people and especially to make everything more special and unique. Our coffee croissant, cup and caffeinated dip. The entire structure of the brand is based on coffee blue. Coffee blue because it is the color of the house where they grind all the coffee beans and process them to take to the store.
In addition to the entire graphic structure the verbal identity of the brand needed to be relaxed and that is why there are many funny phrases such as "Every day I speak my blue mantra COFFEEEEEEEMMM". All communication from ink trap typography to illustrations resulted in a strong, happy and full of life brand. LOANT talks to everyone about everyday life and our love for coffee.
