Benny Bunny
Client: Lil' Ville
Collaboration: Bloom & Blonde and Giant
Deliverables: Character design & Illustrations
Lil’Ville were after a unisex mascot to attract and welcome children to their childcare village. Benny the Bunny, a fun, proactive and energetic rabbit was created to complement young children. Benny the Bunny was also Illustrated in several poses, wearing different outfits and holding different props for each department in the day care.
Benny was used to promote the day care and services via social media marketing as well as being used as signage in the daycare sections.
Benny the Bunny front, side and back view
12 different personas of Benny the Bunny
Benny the Artist, Chef & Movie Lover
Benny the Farmer, Footballer & Doctor
Benny the Bookworm, Post Officer, Police Officer
Benny the Bellboy, Firefighter and Judge
Interior of Lil' Ville childcare- featuring Benny the Bunny Signage
