Eve Purdy's profile

Touch Rugby - Mix it up.

Rugby football league want’s to encourage both men and women aged 16-24years old to get involved with Touch Rugby. They also want to remind the audience that the sport is not 'full on' like rugby, there is no tackling, the sport can be mixed gender and age, it keeps you fit and is fun. 
This idea is a bit cheeky with the hand prints on tongue-in-cheek places. It’s aimed at the younger audience to attract them to take notice of the poster.
Rugby football league want’s to encourage both men and women aged 16-24years old to get involved with Touch Rugby. They also want to remind the audience that the sport is not 'full on' like rugby, there is no tackling, the sport can be mixed gender and age, it keeps you fit and is fun.
These beer mat’s can be mixed up to create different people and poses and the mats also have all the information on the back. They will attract young people who are in the pubs to play about with them and take attention.
 
Rugby football league want’s to encourage both men and women aged 16-24years old to get involved with Touch Rugby. They also want to remind the audience that the sport is not 'full on' like rugby, there is no tackling, the sport can be mixed gender and age, it keeps you fit and is fun.
Here Touch Rugby teams up with facebook and creates a 'touch' button similar to the 'poke' button. Once some on has 'liked' the Touch Rugby facebook page they will see a 'touch' button available to them, they can then chose to touch a friend who will recieve a message and encouraged to also like the Touch Rugby page.
Rugby football league want’s to encourage both men and women aged 16-24years old to get involved with Touch Rugby. They also want to remind the audience that the sport is not 'full on' like rugby, there is no tackling, the sport can be mixed gender and age, it keeps you fit and is fun.
Here is a a simple banner ad, when you scroll past the web-banner the ball will drop, bounce off the bottom of the page and back to the top to attract the viewers attention. The banner will then show the RFL logo and touch Rugby name and logo. All the Viewer has to do is click on the banner to be transported to the Touch Rugby Link.
Rugby football league want’s to encourage both men and women aged 16-24years old to get involved with Touch Rugby. They also want to remind the audience that the sport is not 'full on' like rugby, there is no tackling, the sport can be mixed gender and age, it keeps you fit and is fun.
This idea is aimed at families as families come in all ages it is to encourage them to play touch rugby together. 
Rugby football league want’s to encourage both men and women aged 16-24years old to get involved with Touch Rugby. They also want to remind the audience that the sport is not 'full on' like rugby, there is no tackling, the sport can be mixed gender and age, it keeps you fit and is fun.
This is a rugby ball shaped tent at music festivals where people can take part in touch rugby games with friends or random people and then get information about the game and where to play at home. This will encourage young people to get involved.
 
 
Touch Rugby - Mix it up.
Published:

Touch Rugby - Mix it up.

quirky advertising campaign

Published:

Creative Fields