The task for this project was to redesign a logo for AMN Worldwide Music Group. I looked at simplifying the old logo into something that feels more modern and could be used for merchandise and advertisement.
I kept certain parts of the old logo such as the type and the stars but just cleaned them up to form the new logo. To make it more impactful I just used black and white which I felt made it stand out more rather than the gradient blue.
As they wanted a logo that could be used on a variety of clothing from large t-shirts to smaller items such as headwear I had to create it in mind of how it would look on large scale but also small scale.
A simple mock up using the new logo and their slogan to see how it would look for advertisement and large scale.
