CLIENT /Christoph Jenny is the Managing Partner of the law firm Jenny.Avvocati but also a recognized collector and gallery owner in the field of contemporary art. On the fourth floor of via Ventura 15 Christoph Jenny has four unique, artwork-filled spaces to be rented as showrooms and for events, press meetings or private parties.
TASK / Enhance the spaces of via Ventura through a new brand identity and a new website. The project must be able to bring to light all the values of the place through an exclusive language that represents the unique experience that is felt in the spaces of via Ventura.
TASK / Enhance the spaces of via Ventura through a new brand identity and a new website. The project must be able to bring to light all the values of the place through an exclusive language that represents the unique experience that is felt in the spaces of via Ventura.
SOLUTION / The new brand identity is based on the concept of experience. The key element of the brand image is the shade of color that represents the immersive experience one feels in the spaces of via Ventura. The name C-Place was created to give relevance to the place. It is a concrete name but also a metaphorical one, because it refers to a metaphysical space where you can find yourself and find your place to be. All the elements of the brand identity build the website: a showcase that finds inspiration in the minimalist style, with a simple structure and an intuitive user experience, where the images are always protagonists.
