| BRANDING |
KLEPIERRE
W was commissioned to create a rationalize a global branding & identity system for
Klépierre's 176 shopping centers in Europe. An act of simplification and standardization with a touch of personality for each shopping center. An specific icon, a unique color,
a global custom typeface, all these elements working together to create une immediate attribution to the Klépierre family. The design of each Icon was organized around
a choice of 3 visual themes - reinterpretation of the old logo, an architectural detail,
or a culturel signification.
