This is an ad campaign designed on Disability Social Issue for 'Rehabilitation Council of India' based on the concept that each ad shows the challenges that disabled people face in their life in comparison to people without disability.
This campaign motive is to create a 'Barrier Free Society' between people with and without Disabilities.
I chooses 'Gray-scale' as the color theme as it depicts neutrality and can be used very effectively in advertising and also to make ads minimalist as it is on social issue and wanted to target audience visually.
