The campaign is about raising voice against domestic abuse, if people see someone who is a victim of domestic abuse they should help him/her. So, beside showing one type of abuse, I have shown words similar to that as well, because abuse is not just of one type, abuse is not for one age group, abuse is not for only one gender. A lot of people of different age group and gender face different type of physical and mental abuse. This campaign is about raising voice against domestic abuse which usually people ignore because of different reasons.