Medivet
Medivet is a community of vets with multiple veterinary practices across the United Kingdom, offering accessible and comprehensive care for pets 24/7. I have worked for the company as Digital Designer and Illustrator, creating new digital and print assets and supporting creative team members in the design process.
I am now working for Medivet as a Freelance Illustrator.
Client: Medivet the vets
My contribution
During my tenure as a Digital Designer at the company, I spearheaded the creation of brand illustrations and marketing materials in line with our refreshed corporate identity. My responsibilities included ensuring brand consistency across all deliverables and collaborating closely with the veterinary team to ensure the relevance and accuracy of our designs for pets and their families.
My primary focus was on crafting captivating branding illustrations using tools like Adobe Photoshop and the Procreate App. I meticulously adhered to the new brand guidelines - by Turner Duckworth -, ensuring that each design met the highest standards of quality and alignment with our brand ethos. Collaborating with veterinarians, I ensured that each concept resonated appropriately with our audience and was suitable for external publication.
Outcome
My time collaborating with Medivet has been deeply fulfilling. I find great resonance with their values and mission, particularly in a subject area close to my heart. Collaborating with their dedicated production team has empowered me to creatively contribute to initiatives aimed at advancing animal welfare. The connections I've forged during this collaboration are invaluable, and I am continuing to collaborate with Medivet as a freelance illustrator, furthering our shared commitment to excellence in visual communication and animal welfare.
