Logo, Visual Identity, Print Design, Web Design
Inspired by minimalistic Scandinavian lifestyle, Villamor rugs are designed in Sweden & Finland & are passionately handmade in India with a commitment to sustainability & "green production".
The design goal was to create a minimal wordmark that exudes a sense of modern luxury. Clean sans serif letterforms were customised to create a unique mark. The subtle accents & play with varied weights makes the logo bold enough to be impactful, while still retaining elegance.
Visual Design: dots&dash
Brand Startegy: Dipankar Mukherjee
Inspired by minimalistic Scandinavian lifestyle, Villamor rugs are designed in Sweden & Finland & are passionately handmade in India with a commitment to sustainability & "green production".
The design goal was to create a minimal wordmark that exudes a sense of modern luxury. Clean sans serif letterforms were customised to create a unique mark. The subtle accents & play with varied weights makes the logo bold enough to be impactful, while still retaining elegance.
Visual Design: dots&dash
Brand Startegy: Dipankar Mukherjee
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