For this project I was asked to create a motion to promote viewers to read more. I decided to focus on a particular field, as the genres within literature is huge. Due to the current boom in erotica novels, I decided to focus my project towards women, in order for them to see what other chic lit they could be interested in. 

The general theme of the motion poster is to show women that they can "escape to another world" and away from the mundane of nine to five. The change in colour tones highlights the change in mood and how reading could brighten their day, week or even life. 

I isolated specific items that related to a particular theme, within chic lit, and created detailed, vector illustrations to be used as part of the animation.