Echo View is an exciting tech start-up working in the construction sector, specialising in non-destructive testing of foundation columns. They are the first in their industry to have fully automated cloud-based data storage, processing and report generation. I was involved across the breadth of the project from initial branding to client user interface design and technical report layouts. 

The visual identity needed to be modern and creative. Using the structure of a foundation column, I created a logo with plenty of scope of further creative applications. The three overlapping circles taken from the pile structure are paired with a contrasting weight word mark. Using a dark blue and black gradient to give the impression of depth, the idea of drilling down into the dark, the bright blue contrasts against this providing a modern and fresh feel, reflecting the use of this cutting edge technology in the construction industry.