Once a coaching inn from the 17th-century, the hotel's historic features have been restored to produce a luxurious and welcoming retreat in the heart of Bath, England. Offering a warm space for coffee and a gentle wine bar that extends into the courtyard in the summer months.
The clients already had an idea of the look and feel they wanted; muted tones, natural fabrics and textures with a mixture of antique pieces to sit alongside new items. They want to create a space of calm with a welcoming and relaxed environment with a simple aesthetic, focusing on small but beautiful features.
Taking inspiration from the courtyard being at the heart of the building, I emphasised the word ‘Yard’ in the centre of the logo by using a mix of font sizes and weights. The simple line-only illustration of the front of the building acts as an additional identifier, adding a little charm.
The illustration style used on other collateral like the postcards, has a modern yet old time feel that reflects the hotel and its past, while still feeling contemporary to reflect the new owners vision for the hotel.
Taking inspiration from the courtyard being at the heart of the building, I emphasised the word ‘Yard’ in the centre of the logo by using a mix of font sizes and weights. The simple line-only illustration of the front of the building acts as an additional identifier, adding a little charm.
The illustration style used on other collateral like the postcards, has a modern yet old time feel that reflects the hotel and its past, while still feeling contemporary to reflect the new owners vision for the hotel.
