Modern homecare for those who care. We offer a collection of refined homecare essentials, made in the Netherlands, designed to reduce single-use plastic waste in your daily home cleaning routine.
My collaboration with Kinfill has consisted of renewing part of its existing identity in a visual direction more linked to its territory: the domestic space.
Kinfill's identity is simple and clear, like its value proposition, its products, its packaging or its ingredients. The essential minimums, without ornaments, without chemicals, without plastics. And that's how coherent and simple the new visuals of the brand have been developed, to be perceived in exactly the same way.
Creative Direction: Kinfill Team (kinfill.com)
Graphic design: Andrea Arqués (andreaarques.com)
Photography: Mathilde Karrer (mathildekarrer.com)
Discover more at kinfill.com
All images are copyright to their respective owners.