Potato King Brand Identity
Potato King, is a street food business specialized in various potato types, as well as in handmade chicken nuggets and meats, based in Monastiraki, Athens.
After creating their visual identity, we were asked to design a new catalogue for their sauces and fresh illustrations for various applications, such as stand customization, posters and tip boxes.
Once again we used the core of the identity, the potato, to visualize all the information that we were asked to illustrate. Potato King is the main illustrated character who looms in every sticker and poster, taking the brand identity in the forefront.Through the design of a friendly visual language, we present the big variety of products, and of course the types of potatoes, that can be offered by Potato King. The colors of the illustrations are preserved from the the main brand color palette.
The idea is simple : potatoes, potatoes, potatoes!
