Background
Airservices Australia wanted to remind staff of their security obligations and combat complacency with an internal campaign.
One of the key messages of the campaign was around not letting others use a staff security pass.
Reminding staff to stay with escorted visitors was determined to be another message.
Insight
Staff knows very well, what's right and wrong, they are just complacent.
Creative strategy
Let's hit them with a witty approach, by showing the potential security breaches that can result from this behaviour. The tone of the video was light-hearted and clever, in keeping with the overall tone of the campaign.
The messaging was created to stand out from other notices and corporate communications by being friendly, engaging, memorable and showing personality.
Result
This campaign was well received and also helped promote conversations about enhancing team cohesion and camaraderie. The result was a much talked about information campaign with high engagement and strong messaging retention rates.
