One thing we want to communicate
By choosing local, you are supporting a chain of businesses and local jobs.
Insight
Canberrans may not currently consider, how their choices impact the local economy
Creative strategy
Let's verify and simplify the economic equation, to make it understandable and relevant to any Canberran.
Creative Concept
Karma (Pay it forward)
Creative technique
Chain reaction technique, to show literally when you spend a $5 coffee cup from a local barista, it will come back to you eventually.
