Hockey Club Berani Zlín
Rebranding 2017
The implemented project of the current logo and jerseys' look of the highest-level Czech ice hockey league team HC Berani Zlín finds inspiration mainly in design of the overseas teams from the NHL premier professional league. As a matter of fact, due to the importance of the animal mascot – the ram not only for the team‘s players, but especially for the club’s fan base, the central motive was set from the very beginning.
