Ad Campaign for Clinical Phycologist.
Client: Mónica Suárez Calderón - Psychologist
This advertising campaign development is based on the concept of the feeling of disorientation that people may feel when facing various problems in their lives, representing the problems as a maze of a single path that is easy to navigate and escape.
The maze calls for interaction with the ad to find the way out, since it is an easy maze to solve, people may feel some happiness and confidence when realizing how easy it is to solve.