Trying to unite over fifteen freelance creatives from different working fields in one identity might be the most unrewarding task you can impose to yourself.
Finding a name and a visual identity, which combines all the values, ambitions of the members while giving everyone the opportunity to be individual as possible occupied us for month. In the end we came up with a brave, yet respectable corporate identity with a fluid logotype, that gives our appearance a special tone. To include our name in the branding we gave every member the opportunity to give their individual logo their own noise in form of movement. For that matter we placed a base logo on a scanner and moved it while scanning. The idea was based on the concept that every abstraction of the logotype should be performed by hand and not digital to emphasize the human character in our work. And let’s be honest: It was a lot more fun that way.
We are a collective of creative people who love to turn a project into a mission of the heart and find a creative solution together.
In doing so, we can easily and quickly draw on expert knowledge and swarm intelligence from all areas of the creative industry. We promote the creativity and strengths of each individual through our unique way of working to achieve the best possible results. Together with clients, who are interested in starting a new era of the creative industry with us, we would love to change the world together. If you are looking for a strong interdisciplinary creative team that is not afraid to showcase your brand in a courageous and innovative way, then you’ve come to the right place.
brand identity concept: fabian ring / ux/ui: fabian ring, mi phan, nadine esche, nicolai hemdrup /
film: fabian ring / photos: fabian ring, nadine esche /
text: claus karcheter, fabian ring, nicolai hemdrup / location: wiese-eg
