Enfagrow l Branded Content
Give them DHA
Context: DHA is an essential nutrient for brain development. Numerous studies associate its consumption from infancy with better learning. DHA deficiency causes cognitive impairments, among others.Enfagrow is a formula for infants and children with the highest levels of DHA, however the competition also offers a very similar differential.
Request: Communicate that we have the highest levels of DHA through a campaign that sets us apart from the competition and connects with modern mothers and fathers.
The solution: Show mothers and fathers, through easily recognizable and unloved characters, what can cause the lack of this important nutrient in their children, appealing to humor as a connector.
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Unpublished collaborative work
THANKS FOR VIEWING!
Creative Director: Mercy Brousset
Creative Director of Art & Illustrator: Miguel Estela
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unpublished collaborative work
