Client: Mayv Scotch Whisky
Objective: Brainstorm and develop a branding identity for contemporary scotch whisky brand Mayv, targeted towards women aged 35-50. Include logo, bottle and packaging design and a web presence.
Concept: Mayv represents the luxury and sophistication that successful women beyond their 20s seek, yet remains light hearted and fun as scotch whisky is portrayed as a masculine beverage choice.