Rebranding - Previous name: Guajira - New identity: Mistizal
OVERVIEW:
We will leave behind the previous brand called Guajira to delve into a new identity created from the beautiful paradise island that keeps secrets and dreamy parallels. Mistizal is an island that does not exist in real life but it is the perfect place where our raw material is created. Welcome to Mistizal, a new coffee paradise, a virgin, natural island full of life.
We will leave behind the previous brand called Guajira to delve into a new identity created from the beautiful paradise island that keeps secrets and dreamy parallels. Mistizal is an island that does not exist in real life but it is the perfect place where our raw material is created. Welcome to Mistizal, a new coffee paradise, a virgin, natural island full of life.
Through each of our coffee varieties we exalt the riches that nature has given us.
The concept above all.
After extensive brainstorming with the client, we came to the conclusion that the brand should represent such a special place as a dream come true. We would create a representation of an island full of earthy qualities.
The mixture of flora and fauna from different parts of the world will create a perfect island with a perfect coffee
We create the logo and all the aesthetic elements that will accompany this branding.We launched the packaging design, we illustrated autochthonous animals of each invented space. We add the colors and gestures that would give uniqueness to each species
After extensive brainstorming with the client, we came to the conclusion that the brand should represent such a special place as a dream come true. We would create a representation of an island full of earthy qualities.
The mixture of flora and fauna from different parts of the world will create a perfect island with a perfect coffee
We create the logo and all the aesthetic elements that will accompany this branding.We launched the packaging design, we illustrated autochthonous animals of each invented space. We add the colors and gestures that would give uniqueness to each species
We use BRAZILIAN land, Cambacica Coqueiro.
That produces a coffee bean that contains notes of sweetness and balance from the varietals that grow in its extensive tropical areas.
That produces a coffee bean that contains notes of sweetness and balance from the varietals that grow in its extensive tropical areas.
Land of jungles and volcanoes. Nicaragua is characterized by its tropical climate and its iconic rock titans, some of which are active and only they know when it will be time to wake up.
And speaking of volcanoes, we present our Momotombo, a coffee whose name honors the famous Nicaraguan volcano. This rises 1297 meters above sea level and is active emanating steam that can be seen from the beautiful eastern shore of Lake Xolotlán
