Client : Whisper (student project for communication design) 2019-20
Where did it begin?
Via my Instagram sticker response, I received some funny & awkward answers. The question was ' what do you used to think of sanitary pads when you were a kid?'
People responded with funny answers mostly the answer was diaper.
Concept :
We often come across moments in every household where kids ask some awkward questions which we are not able answer. As nature of a child is very naughty and is always curious about new things. Their encounter with sanitary pad is one of them. They come across sanitary pads while searching candy in the mom's purse, finding something in the bathroom shelf for weird experiments, etc. Based on this thought I have tried to incorporate my campaign how Indian society still treats sanitary pad as taboo and how we need to begin the sex education and self hygiene from the home only.
Handmade modelling clay models for the project
