SNUSHA - Building Bonds And Celebrating Relationships
Started in 2017, Snusha has already become a household name among women in Pune. With the new store, the idea is to provide high end and exclusive collections of Handloom Sarees, Lehengas & Gowns sourced from all over India. The new store on Bhandarkar road was launched to elevate the experience and bring to the market very exclusive pieces from across India. We were brought in to change the perception of the brand from a legacy, old-pune brand to a luxury, contemporary brand.
Snusha means “Daughter-in-law” – a relationship that defines new beginnings and optimism.
For the identity, we were inspired by the palanquin that was traditionally used by brides to make the journey into their husband’s home. We used delicate & minimal motifs to elevate the identity, as the brand was positioned as Traditional yet Luxurious.
Branding plays an important role in elevating the customer experience in a retail environment, and that was our goal for Snusha when we designed thoughtful touch points to increase customer delight. A simple thank you card was created to build relationships with customers and also tell the brand’s story effectively.
