This rebrand project was part of the Design Management module in CIT. As a group project with three members we were asked to reinvigorate the brand identity of Beamish Stout. It was decided amongst our group that we would look to evolve the Beamish brand by making it more in touch with the current generation, as well as retain its strong heritage links. By doing this we would not isolate any of the existing markets and it was also to strong of a heritage to just sweep under the mat.

 

I was responsible for the new website design and functionality, Basia Kozlik generated the new identity and guidelines and Sadhbh McCarthy created the new look packaging along with each flavours character.