2016

To advertise Big Mac in 3 different sizes, the creative team created an interactive digital activation titled #BigMacforBigDay with its own micro-website where McDonald’s fans could tell what their ‘Big Day’ is, and in return, they will be surprised by a personal congratulations post from McDonald’s via Facebook post.

My role as Digital Copywriter in the project responsible for cracking the client's brief and coming up with the activation idea, executing the copywriting material, and supervising the production.