What's Going on in This Picture?

What is going on in this picture?

I believe in the photo the people standing outside are pleading to let the people inside to let them in. 

What do you see that makes you say that?

The people at the front of the crowd are knocking on the door trying to get in to the building.

What more can you find?

The photo seems to be taken on Mother's Day hence the Mother's Day balloons in the photograph.