THE BRAIN RACE
BRAND IDENTITY ILLUSTRATION UX/UI TYPEFACE EVENT CAMPAIGN TONE OF VOICE
Interactive campaign created to encourage you to daily train your brain so you can feel better.
Everyday we do what we can to be the best version of ourselves. Although, are we ever at 100% of our true capacity? We often forget, in our busy lives, we house our own powerful tool, one we often neglect to take care of: our brain.
In partnership with Nike and MIND, The Brain Race encourages participants to train their brain through interactive games across London. Leading to a final destination, NikeTown in Central London, participants will work their way to victory and receive well-earned goodies.
Brief given at Shillington College - 2019.
A bit of window display design - designed to empower participants upon arrival, after a long day playing games and finding the last step of it: Nike Store.
User interface of the mobile Game app
