“ 來自我們家的新鮮 wen dau when fresh ”
- 塭稻水產 wen dau
塭稻水產，來自嘉義縣布袋鎮的新塭。
致力於白蝦、烏魚子、虱目魚相關產品養殖專業，二代與父親一家人共同經營，在傳統產業上注入新的活力，把每份細心照顧送到您口中，就這是來自我們家的新鮮。
> 關於 “ 塭稻 ” 命名 about the name
業主為兩個小朋友的奶爸，是一個愛家回鄉投入父親產業的年輕人
希望可以透過這品牌設計傳達經營者氛圍。
從 “家” 出發，母語是家的根本。
台語的 “我們家” 為 ｢阮兜 guán tau｣
｢塭｣ 字取自於嘉義布袋新 “塭”
｢稻｣ 字則有豐收飽滿的意味
最安心的食品就是給家人吃的食品，以此傳達品牌的精神。
The owner is a father of two young children who returned to his father's industry out of love for his family and hometown. He hopes to convey the atmosphere of the business through this brand design. Starting from "home", the mother tongue is the foundation of the home. In Taiwanese, "our home" is "阮兜 guán tau". The character "塭" is taken from the "新塭" in Budai, Chiayi. The character "稻" carries the meaning of a bountiful harvest. The most reassuring food is the food that is served to family members, conveying the spirit of the brand.
> 關於標誌 About the logo
“ 家 ”、“ 活躍海鮮 ”兩個關鍵字為主要設計核心
標誌的屋頂為蝦(魚)躍的意象，呈現活躍海鮮
在眾多水產品牌的視覺中，大多為 “生猛”、“個性”、“較多魚蝦的視覺” 操作，所以在市場區別以“親和力“、”可靠“、”中性“...等關鍵字作為設計方向。
標誌的屋頂為蝦(魚)躍的意象，呈現活躍海鮮
在眾多水產品牌的視覺中，大多為 “生猛”、“個性”、“較多魚蝦的視覺” 操作，所以在市場區別以“親和力“、”可靠“、”中性“...等關鍵字作為設計方向。
The two main design elements are "home" and "vibrant seafood". The logo's roof represents the imagery of jumping shrimp (fish), symbolizing vibrant seafood. To differentiate from other seafood brands that focus on freshness and uniqueness, this brand uses keywords like "affinity", "reliability", and "neutrality" as design directions for market differentiation.
> 關於標準字 About the LOGOTYPE
搭配簡潔的標誌上可以傳達文化、產業的意味。
架構上，矮扁的架構在可靠的氛圍，高重心可以讓寬矮的字更有精神。
筆畫上，模擬書法的運筆，厚實一致，起筆的筆畫藏著魚蝦的尾巴意象。
細節上，矮扁的架構與肥厚的筆畫容易變成呆板與笨拙的感覺，這時候在字腔空間與字體外輪廓就成了很重要的角色。
架構上，矮扁的架構在可靠的氛圍，高重心可以讓寬矮的字更有精神。
筆畫上，模擬書法的運筆，厚實一致，起筆的筆畫藏著魚蝦的尾巴意象。
細節上，矮扁的架構與肥厚的筆畫容易變成呆板與笨拙的感覺，這時候在字腔空間與字體外輪廓就成了很重要的角色。
The design structure is short and flat, creating a reliable atmosphere, with a high center of gravity for more lively characters.
The brushstrokes imitate calligraphy, thick and consistent, with the starting stroke resembling the tail of a fish or shrimp.
To avoid rigidity and clumsiness, attention must be paid to the space between characters and font outline details.
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2020
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Credits: 塭稻水產 WEN DAU
2020
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Credits: 塭稻水產 WEN DAU
Art Director: Bc Huang
Graphic Design／motion: Bc Huang
