OCHII - a place where unique items and people are connected.
At an early stage in its brand formation, an enthusiastic team from this emerging concept store has contacted ARENAS@lab, and soon after we began exploring vast scenarios for a unique brand identity. The result of our collaborative creative work is a concept store OCHII - a place where unique items and people are connected.
We analyzed a vast pool of cultural phenomena in the world of fashion, art, and adjacent disciplines. Together with the OCHII team, we created a unique tone of communication and brand positioning, as well as articulated the desired customer journey at every touchpoint. All of the above allowed us to implement gathered cultural insights, explore, design, and produce a set of tools and materials that are critical to the OCHII team at this stage of development.
ARENAS@lab and the OCHII team are confident that the search for our inner style is continuous and constant. The inner world and environment are always in motion. The style develops with you. At the heart of the brand's mission, we laid the desire to combine the creative possibilities of people of different ages and tastes in order to find non-trivial combinations and ways of self-expression that reflect the movement of time.
The OCHII team values the personal skill and craft of the manufacturer and combines it with the radical forms in its range of items and collections, which surprisingly capture the energy and multiplicities of human life. The created brand attributes allow a person's inner voice to find a way out by exchanging a sense of style. We have visualized the soul of the brand, creating a unique set of illustrations - the world of OCHII, where each character has its own inherent charisma, combining our characters together we draw stories.
We analyzed a vast pool of cultural phenomena in the world of fashion, art, and adjacent disciplines. Together with the OCHII team, we created a unique tone of communication and brand positioning, as well as articulated the desired customer journey at every touchpoint. All of the above allowed us to implement gathered cultural insights, explore, design, and produce a set of tools and materials that are critical to the OCHII team at this stage of development.
ARENAS@lab and the OCHII team are confident that the search for our inner style is continuous and constant. The inner world and environment are always in motion. The style develops with you. At the heart of the brand's mission, we laid the desire to combine the creative possibilities of people of different ages and tastes in order to find non-trivial combinations and ways of self-expression that reflect the movement of time.
The OCHII team values the personal skill and craft of the manufacturer and combines it with the radical forms in its range of items and collections, which surprisingly capture the energy and multiplicities of human life. The created brand attributes allow a person's inner voice to find a way out by exchanging a sense of style. We have visualized the soul of the brand, creating a unique set of illustrations - the world of OCHII, where each character has its own inherent charisma, combining our characters together we draw stories.
Project team:
Valeri Arenas – Customer Sales Manager, Partner
Emil Iskhakov – Creative Director, Partner
Emil Iskhakov – Creative Director, Partner
Aisha Arenas – Operations Director, Partner
Stepan Kartyshov – Art Director
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