Zukhrafat | Branding And Guidelines

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Task : Branding Client : Zukhrafat Year : September , 2020 work : Handicrafts Design : Amr Almi

Zukhrafat is a store that works with products in handicrafts the fashion, accessories, cosmetics and home segment . As it offers products from different segments, the brand should include them without favoring or disadvantaging any of them, the brand should encompass them without favoring or disfavoring any of them, this being one of the biggest challenges of the project. The main personality attributes identified in the brand are: calligraphy Arabic, modern, elegant, open-minded, reliable, creative and cheerful.